Nike SB
As far back as the 1970s, skateboarders were searching shoe racks for shoes that offered the grip, support, and protection needed as things moved from sidewalks to backyard pools. Highs, lows, mids, tennis, basketball, football—anything was fair game for a test drive. Unlike any other category, the development of Nike SB shoes has become a unique conversation between the design team and riders, mixing heritage and tech to match their demands. Along with leveraging technology, SB created new silhouettes inspired by the archives, as well as retooling Nike shoes skaters have run for decades under the hood to keep things classic.